Our History

In 1994, NWE Brands, Inc. of Portland, Oregon experienced its beginning as Northwest Electronics. Founder Roger Zumwalt had taken a captivated interest in emerging power solutions, and the wireless accessories that were coming to market with the many new types of mobile phones. Northwest Electronics was born in order to supply retailers, such as our early partner RadioShack with brands that met the increasing needs of consumers. And, at prices that made them both accessible, as well as mutually beneficial for our Retail Partners during a time of great advancements in personal technology.



As Northwest Electronics, NWE Brands used to act as a Distributor of carefully selected brands to retail chains. Today, we manufacture our own goods to meet our premiere quality standards and oversee all product design. It was at this time, with this shift in our business model in 2004, that NWE Brands began to evolve into the bestselling packaged goods company it is today.

Our Brands

After 2004, we brought our own brand Cell Gear to market. It performed exceptionally and equipped a growing number of cell phone buyers with all the accessories they required. 

2012 - Next came ZGEAR and CellCandy which continue as hot buys within the in-store grocery and mass channel today.   
2015 - Acoustix Audio was created, and we continue to innovate with this line today, offering the latest in Wired, Wireless and True Wireless technologies.
2018 - Pelago Products was developed; an eco-friendly driven line of travel goods with proceeds being directed to 1% For The Planet. 
2020 - This brings us to ZGEAR Connect, our line you see here today, once again meeting the emerging needs of customers in electronics.
Wanting to learn more? Contact Us here!